Author: admin

Ambalaže Coca-Cola, Carlsberg, Imlek, Rauch, Nektar, Red Bull i Knjaz Miloš proizvoda, kupljene u Roda i Idea prodajnim objektima u Zrenjaninu i označene nalepnicom sa kodom i natpisom „RECIKLIRAJ“, moguće je vratiti i odložiti u pametne uređaje za reciklažu koji se nalaze na lokacijama širom Zrenjanina. Za uzvrat, odgovorni građani mogu da ostvare i do 25% popusta pri narednoj kupovini, a najvrednije reciklere očekuju i druge nagrade u mesecima koji slede.

Nakon ubacivanja, na ekranu uređaja će se pojaviti jedinstveni kod koji je potrebno uneti putem ličnog naloga u Solagro aplikaciji. Softver prati broj ukupno odložene ambalaže i korisniku dodeljuje bodove koji će se očitavati na njegovom nalogu i koji se mogu zameniti za vaučere od 15% do 25% na artikl po izboru.

Popusti se ostvaruju na prodajnim kasama Idea i Roda prodavnica, gde kasiri skeniranjem koda u aplikaciji automatski primenjuju popust na odabrani artikal. Trajanje vaučera je 7 dana od trenutka kada se on aktivira, a dotad prikupljeni bodovi nemaju istek roka i mogu se zameniti za vaučer u bilo kom trenutku.

Pametni uređaji za reciklažu nalaze se u četiri IDEA prodavnice (IDEA Super, ul. Miletićeva 86, IDEA ul. Jevrejska, IDEA ul. Vojvode Petra Bojovića, IDEA ul. Tihomira Ostojića), u Roda hipermarktetu u ulici Pere Dobrinović  i na šest javnih lokacija u gradu u kioscima (MZ Bagljaš, ul. 20. oktobra, MZ Dositej Obradović, ul. Marka Oreškovića, Kulturni centar, ul. Narodne omladine, Stara gradska pijaca, ul. dr Miroslava Tirša, MZ Zeleno polje, ul. Šumadijska, Žitni trg) i na Tehničkom fakultetu „Mihajlo Pupin“.

Ova akcija sprovodi se u okviru projekta „Pametno recikliraj“, koji kroz program develoPPP nemačkog Saveznog ministarstva za ekonomsku saradnju i razvoj (BMZ), zajednički sprovode GIZ i Ball Packaging, Sekopak, Solagro Smart Recycling, Mercator-S i Reverse Logistics Group, u saradnji sa NALED-om i Recan Fondacijom – Svaka limenka se računa. Coca-Cola HBC, Carlsberg, Imlek, Rauch, Nectar Group, Red Bull i Knjaz Miloš podržali su projekat, zbog čega su samo proizvodi ovih kompanija označeni nalepnicom „RECIKLIRAJ“ i odlažu se u pametne uređaje.

Neoznačena ambalaža ne može se ubacivati u mašine za reciklažu. Građani koji žele da recikliraju, pored pametnih uređaja na šest javnih lokacija u gradu, mogu naći i specijalne kante za prikupljanje, gde mogu odložiti sve vrste ambalažnog otpada.

Ideja projekta je da kroz model nagrađivanja, motiviše građane da se više uključe u proces reciklaže, koristeći pametnu tehnologiju koja prati ambalažu od momenta puštanja na tržište do momenta reciklaže.

Veći stepen reciklaže danas je veoma značajan i neophodan, jer se, prema statistici, u poslednjih 50 godina utrošilo više prirodnih resursa nego ikad dosad. Prema Izveštaju o stanju životne sredine u Republici Srbiji za 2021, iza prosečnog građanina svakodnevno je ostajalo po 1,15 kilograma otpada. Činjenica da se godišnje proizvede gotovo 3 miliona tona komunalnog otpada, a reciklira svega 16-17%, posebno je zabrinjavajuća kada se uzme u obzir da je procenat reciklaže u zemljama Evropske unije dostigao već 60%.

Projekti poput ovog u Zrenjaninu usmereni su na podizanje svesti o značaju reciklaže, usvajanju novih tehnologija i propisa koji bi uredili ovu oblast, kako bi Srbija uskoro mogla da dostigne druge evropske zemlje, u čemu je pored države, jednako važna i uloga građana.

A lack of a reliable and simple recycling system and unmotivated users result in a low percentage of recycled packaging waste. Serbia’s Solagro, a participant in this year’s clim@ competition for startups organized by the Green for Growth Fund (GGF), has developed a smart beverage waste recycling device that can solve the problem.

The Solagro Smart Recycler motivates users to recycle through the process of gamification, by awarding them with valuable prizes. Users receive awards for every can or bottle they recycle through a dedicated smartphone app. Through cooperation with large beverage companies and festivals, Solagro is able to provide meaningful awards such as books, theater tickets, dinners, and even summer vacations.

Unreliable or complex recycling systems result in poor motivation

In developing countries, which make up two-thirds of the world, nearly 95% of packaging waste ends up in landfills or waterways. The problem lies in either having no reliable recycling system provided or having a complex recycling system that is not focused on consumers.

This leads to consumers not being informed enough about the importance of recycling and the possibilities for recycling. Recycling posts are often non-existent or located far away from residential areas. Commonly, recycling posts are set up only for show and recycled waste is then collected together with other types of waste. This makes consumers lose faith in the recycling system and leads to even less waste being recycled.

Furthermore, in developing countries that do have a recycling system, motivation for recycling is low due to the insignificant deposit amount (usually less than a few cents), which additionally puts people off from recycling.

Recycling crusher that motivates consumers

The Smart Recycler is a smart recycling crusher that solves this problem by introducing gamification of the recycling process and motivating users to recycle with prizes and awards. The device reduces the costs of recycling by compressing waste and reducing its volume by 90%. It has a touchscreen which displays the instructions and the number of recycled items. Through a designated Android app, the device awards its users for recycling. The new system was designed to make recycling more interesting, motivating, and fun.

The device is used in 5 simple steps:

1. After approaching the device, the user is welcomed by a message and instructions on the screen.
2. The user inserts recyclables one by one into the device, closes the lid and pulls the lever down, crushing the item.
3. After the item (can, bottle) has been detected, the number of recycled items and a unique QR code is displayed.
4. This code is then scanned in the app and the user is awarded with points, depending on the number of recycled items.
5. These points can be exchanged for the desired prizes on the marketplace within the app.

The prizes are awarded by Solagro’s socially responsible partners and clients that are contributing to environmental protection and promoting their products or services. By working with large companies as its partners, Solagrois able to provide truly meaningful awards for users, such as books, theater tickets, dinners, and even summer vacations. This is how Solagro adds a unique human touch to the recycling process, and through the application builds a community of users that are self-conscious, informed, and spread the word about the importance of recycling.

Some of Solagro’s clients include some of the world’s largest beverage companies – Coca-Cola, Heineken, Molson Coors, Staropramen, while we have a strategic partnership with Ball Packaging, the largest global beverage can producer.

Solagro is a B2B business, where the main clients are either large companies buying the devices for their events and campaigns or cities and municipalities that aim to install an affordable, efficient, innovative, and reliable recycling system for their citizens.

The main target market for the Solagro Smart Recycling system is the Central and East European beverage waste market, with an estimated value of USD 500 million, as the recycling systems in these countries are still in their early stages, while the affordability of recycling solutions is sometimes a key decision making factor. However, over the past year, Solagro has seen a rising number of customers in Western Europe, with opportunities opening especially for large events such as festivals, where it is usually hard to recycle, all the way to becoming an auxiliary recycling system in urban environments.

Sustainability

Solagro has been self-sustainable since the very foundation of the company. The company currently has a solid business model that has 4 revenue streams: Selling and renting the devices, selling advertising space both in-app and on the devices, selling data and analytics about the recycled waste, and selling the waste. The company is currently researching new business models that would provide even stronger sustainability and a rapid growth with scaling.

Implementing the Solagro Smart Recycling system would reduce the beverage waste significantly and would contribute to a greener and healthier planet. So far, Solagro is close to recycling nearly 600 tons of beverage waste that would otherwise end up in rivers or landfills.

5-year vision

Solagro Smart Recycling has all the preconditions to achieve its 5-year vision – tobecome a leading player on the CEE beverage waste market.

By participating in various international events, such as clim@, Solagro has significantly increased its visibility and is looking forward to new partners and business opportunities.

Solagro has received an investment from the Serbian Innovation Fund for the further development and improvements of the system. By acquiring new large clients, Solagro is growing its capacities for the development of new products and services.

Solagro’s goal is to create a future of recycling, and it is already on the right path to achieve it.

U sportskom centru Milan Gale Muškatirović postavljena je prva pametna presa u Beogradu za reciklažu limenki. Reč je o inovativnom sistemu za reciklažu koji se sastoji od pametne prese i mobilne aplikacije, koja omogućava komunikaciju sa korisnicima – prikupljanje poena radi osvajanja nagrada, a sve u cilju podsticanja i edukacije građana o važnosti reciklaže. Na ovom projektu su sarađivali opština Stari grad i Solagro tim, kao i Fondacija za reciklažu limenki za piće Recan.

Nakon završenog postupka reciklaže, na ekranu pametne prese izlazi kod koji je potrebno uneti u mobilnu aplikaciju pod nazivom Solagro budućnost reciklaže, koja se besplatno može preuzeti sa Google play prodavnice za Android telefone. Kodovi se u aplikaciji automatski menjaju za poene, a poeni za nagrade, gde se može videti i lokacija najbliže prese kao i informacije o reciklažnom procesu, kaže Nemanja Janić iz Solagro tima. Objašnjava da će neke od nagrada biti karte za pozorište, knjige, šolje, slušalice i razni drugi pokloni u zavisnosti od broja poena i uzrasta najmarljivijih građana.

„Solagro tim“ se već tri godine bavi proizvodnjom sprava za reciklažu, a do sada su projektovali preko 120 mehaničkih presa za pet flaše i limenke, koje su bile postavljene na festivalima u Srbiji i na plažama širom Evrope. „Cilj nam je da smanjimo zagađenje životne sredine, jer znamo da 90 odsto otpada kod nas završi u prirodi, a čine ga upravo flaše i limenke. Pet ovakvih presa će u narednih godinu dana biti postavljeno na Starom gradu. Prva lokacija je na Galetu, a druga u Kralja Milana 10, kod Devojačkog parka. Trenutno smo u razgovorima i sa jednom bibliotekom gde će nagrade biti veoma motivišuće za sve čitaoce. Trudimo se da pronađemo još dve lokacije, tako da ih ukupno na kraju bude pet“, kaže Janić.